Frédéric Malle celebrates this principle with a promise of his own, whose beating heart is made of two precious varieties of rose. Since 2016, First in Fragrance is the official online store of Nägele & Strubell.In the Middle East, a promise made between two people is accompanied by the strictest honour code. FIRST IN FRANGRANCE has also experienced its share of envy and imitators but we can proudly say that it is and remains – The Original. By joining forces, we will do everything in our power to provide you with only the best in the world of perfumes and beauty. In 2016, a strong alliance was forged with the company Nägele & Strubell to which – in addition to 12 other stationary boutiques in Austria – the famous Viennese boutiques Le Parfum and Kussmund belong. Wuchsa’s pioneering vision led him to take the plunge anyway, which laid the foundation for what today is the healthy and prosperous company of FIRST IN FRAGRANCE. For many this was either frowned upon or simply inconceivable. At a time when the “everything’s for free” and low-price culture still prevailed, it was difficult to imagine offering the finest luxury products on the internet. ![]() Wuchsa recognized the great possibilities offered by an online presentation. In the year 2000 First in Fragrance was founded when, as one of the first, Georg R. The perfumers’ promise to produce their very best has also proved to be true.įrédéric Malle and Dominique Ropion crystallize this promise and the artistic standard it demands with two precious varieties of rose: Rose essence from Bulgaria and rose absolute from Turkey are lifted by apple, pink pepper and clove, and bound to a sensuous base of patchouli, cypriol and labdanum an accord as unbreakable, and invisible, as a vow.įIRST IN FRAGRANCE – LUXURY PIONEERS – THE ORIGINAL Frédéric’s promise to perfumers, to guide them through their creative process and help them reach the pinnacle of their ability and talent, is a promise that he has kept to this day. This principle lies at the heart of Editions de Parfums. He identifies with this principle and all binding principles of the same kind, believing that keeping one’s word, holding oneself accountable to someone else, unites people around the world. ![]() On his travels throughout the Middle East, Frédéric Malle saw that a promise made between two people is accompanied by the strictest honor code. Promise by Dominique Ropion celebrates one of the strongest bonds in human relationships: keeping one’s word. The perfumes’ authors are Dominique Ropion and Carlos Benaïm. Times of day in Arabic also hold both religious and symbolic meanings, ones that have informed many of the collection’s names. This new collection was inspired by the sacred value that perfume holds in the Middle East that began when the prophet Mohammed himself wore perfume, and saw perfuming oneself as integral to the cleaning ritual before prayer. Frédéric Malle - Promise - 10ml Travel Spray
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